Choose the essentials.
See what’s included in the website and which additions change the price.
PLAN YOUR PROJECT · ALL AMOUNTS IN CAD
Your website.
The numbers, explained.
Start with a website built to capture enquiries. Choose your additions and see the build, care and running costs in one place.
Build your estimateYOUR STARTING POINT
The connected website.
A clear website for your service business, with the essentials that help turn a visit into an enquiry.
- 10-page brochure website
- Lead-capture forms
- CRM integration
- Hosting included
- Responsive mobile layouts
- Basic technical SEO & analytics setup
- Accessibility & enquiry-flow checks
Website careBug fixes · SEO · AEO$50per month
A larger site or more involved CRM workflow? We’ll work through the scope with you. Advertising spend and any separate software costs are confirmed outside this estimate.
A USEFUL START. A REAL CONVERSATION.
Clear scope.
Before the work begins.
Keep the breakdown.
Copy the estimate or share a link to the same choices with your team.
Work through the details.
We confirm the content, integrations, ongoing work and final quote with you.
SEE WHAT WE LOOK AFTER
Real work behind the estimate.
BEFORE YOU DECIDE
Know what’s included.
Know what comes next.
What does the base website include?
The $2,000 base estimate covers a 10-page brochure website with lead-capture forms and a CRM integration. Hosting is included. We also cover responsive layouts, basic technical SEO and analytics setup, accessibility checks and testing the enquiry flow. The exact CRM connection and content scope are agreed before work starts.
What does the monthly care plan cover?
The $50/month care plan covers bug fixes, SEO and AEO (answer engine optimization). Hosting is included without a separate hosting surcharge. We agree on the work and limits for your site; the estimate does not promise unlimited changes or particular search results.
How much does a CMS add?
Adding a content management system adds $500 to the website build. We’ll discuss which content you want to manage and the right setup. Any separate software subscriptions are confirmed during scoping.
How are voice-agent costs estimated?
Voice-agent setup adds $250 to the website build. Running costs are about $20/month on average, separate from website care. This is a budgeting average, not a fixed bill or a guaranteed usage allowance; actual costs depend on the agreed setup and use.
What if I need more integrations or a custom app?
The included CRM connection is part of the website scope. Additional tools, custom workflows, AI platforms, software and apps need their own scope and quote. Selecting additional integrations does not add a guessed fee—the displayed subtotal only covers the priced items.
Is this a final quote or a payment commitment?
No. This is a planning estimate for a conversation, not an order or payment commitment. We confirm your scope, any applicable taxes, third-party costs and terms before work begins. Advertising spend is separate. The first-year calculation simply adds the build and 12 months of the displayed running costs; it does not set a minimum contract term.
LET’S PUT A PLAN TO IT
Bring the estimate.
We’ll talk through the project.
A website, a voice agent or an idea that needs a custom build. We’ll help define the right next step.
Book a callExplore the services and planning guides
These guides cover broader topics. Use this estimator’s breakdown and a scoped quote for current project pricing.